Cat Hoad founded Absolute in 2007 after managing her own large renovation project. She identified a need for homeowners to turn to an experienced professional to advise on how to plan, design, organise and oversee renovations – reducing the time, stress and risk for the client.
Since founding Absolute, Cat has built upon her project management and ‘attention to detail’ skills developed as a solicitor handling large City deals. She has accrued 10 years’ worth of experience planning, designing and executing home renovations in modern and period properties.
Absolute has grown to a small but dedicated team with a wide range of design and renovation experience, with backgrounds in architecture, interior design, PR, Marketing and kitchen design. We have developed an Interior Design and Home Staging Service led by Liz Bell our Design Director, alongside our Project Management offering. In 2019, Absolute became a Registered Practice with the British Institute of Interior Design.
We have built up excellent working relationships with many local, national and international specialists and suppliers – ensuring great service and good trade discounts (which we pass on to our clients). We work with a small number of select contractors who we trust and know will produce the high level of finish our clients seek.
Meet The Team
Cat is at the forefront of every project and the 'go-to' person for ideas, problems and advice. She has developed a plethora of knowledge on renovation, planning and swift problem solving. During her spare time Cat enjoys spending time with her family, travelling and going to galleries.
Liz is an experienced registered interior designer, with a background in architecture. As an active member of the BIID, she regularly attends events, training and is involved in post graduate speaking events and CPD assessments. Liz is always keen to help more people understand the value which professional design and project management can bring- both in the ease of implementation and the lasting success of a space. In her spare time, she enjoys socialising, gardening and travelling.
Jo is an enterprising interior designer, whose passion for clever use of space inspired her to retrain following a varied career in Digital Marketing & Operations. Jo has a meticulous attention to detail which is invaluable both in her designs and her smooth managing of complicated projects and large budgets. In her spare time, she enjoys paddle-boarding & walks by the sea with her dog at home in Brighton.
Lucy has worked with Absolute in different roles over the past few years giving her full insight into how we work as a business. She is in control of our admin whilst she pursues her other career as a fabulous weather presenter on National TV and radio.
Leah is the most recent addition to our team, joining us after a move from Sydney. Leah is passionate about colour and lighting, has a background in kitchen design, and loves creating spaces that are a joy to be in. During her spare time, she loves exploring London and travelling.
Zoe is a recent graduate of Interior Design and has joined our team to progress her skills further into residential design. Zoe is passionate about incorporating colour, fabric, and unique styling elements to reflect the client and the property’s surroundings- whilst also being up to date with sustainability within interiors. In her spare time, she loves travelling across the UK to be with her friends and going to the latest gallery exhibits.
Hatice is a university student studying for a BA in Interior Architecture at Westminster University. Hatice met APM when she spent a week of work experience with us during her A-levels - she was so good we invited her back…and back. She now works for us part time which works well with her degree. Despite being relatively new to our team, Hatice has been thrown (and has thrown herself) into all aspects of many of our projects, dealing with design, sourcing and project management as well as working on our social media campaigns. In her spare times, she likes to spend time with her family and friends, enjoys cooking, exploring new places and travelling.
Samantha is a creative and effective project manager who is currently studying a part-time MA in Interior Design. She previously had a career in event management, where she gained experience in designing spaces as well project management, dealing with large budgets and building trusted relationships. She is an adaptive problem solver who is naturally organised, personable, and intuitive. In terms of interior design, she believes in creating and implementing good design that will last. In her spare time Sam creates pottery and homeware from her studio (shed!) in her garden.
Anu is a recent interior architecture & design graduate that has joined the team to further her experience in interior design. Being from a fashion & textiles background, she has always been interested in how different colours and textures can bring a space to life. During her spare time she enjoys designing/making clothes and exploring new places around London with friends.