Cat Hoad founded Absolute in 2007 after managing her own large renovation project. She identified a need for homeowners to turn to an experienced professional to advise on how to plan, design, organise and oversee renovations – reducing the time, stress and risk for the client.
Since founding Absolute, Cat has built upon her project management and ‘attention to detail’ skills developed as a solicitor handling large City deals. She has accrued 10 years’ worth of experience planning, designing and executing home renovations in modern and period properties.
Absolute has grown to a small but dedicated team with a wide range of design and renovation experience, with backgrounds in architecture, interior design, PR, Marketing and kitchen design. We have developed an Interior Design and Home Staging Service led by Liz Bell our Design Director, alongside our Project Management offering. In 2019, Absolute became a Registered Practice with the British Institute of Interior Design.
We have built up excellent working relationships with many local, national and international specialists and suppliers – ensuring great service and good trade discounts (which we pass on to our clients). We work with a small number of select contractors who we trust and know will produce the high level of finish our clients seek.
Meet The Team
Cat is at the forefront of every project and the 'go-to' person for ideas, problems and advice. She has developed a plethora of knowledge on renovation, planning and swift problem solving. During her spare time Cat enjoys spending time with her family, travelling and going to galleries.
Liz is an experienced registered interior designer, with a background in architecture. As an active member of the BIID, she regularly attends events, training and is involved in post graduate speaking events and CPD assessments. Liz is always keen to help more people understand the value which professional design and project management can bring- both in the ease of implementation and the lasting success of a space. In her spare time, she enjoys socialising, gardening and travelling.
Michael is an ambitious interior designer with an impressive portfolio in luxury residential properties. His meticulous attention to detail ensures that each project is completed to the highest standard, creating tailor made spaces that ooze personality and elegance. In his spare time, Michael enjoys visiting his family in the countryside and socialising with friends in the city.
Lucy has worked with Absolute in different roles over the past few years giving her full insight into how we work as a business. She is in control of our admin whilst she pursues her other career as a fabulous weather presenter on National TV and radio.
Katherine is the newest member of our team and joined us after a career in advertising. Katherine is studying interior design part time and with a background in project management, has been able to jump right in overseeing timelines, resourcing and managing third parties. In her spare time Katherine enjoys escaping to Norfolk to visit family and travelling.
Jo is an enterprising interior designer, whose passion for clever use of space inspired her to retrain following a varied career in Digital Marketing & Operations. Jo has a meticulous attention to detail which is invaluable both in her designs and her smooth managing of complicated projects and large budgets. In her spare time, she enjoys paddle-boarding & walks by the sea at home in Brighton.